Loudon, David L. <br/><br/>
Consumer behavior :  concepts and applications / 
David L. Loudon, Albert J. Della Bitta 
 - 4th ed. 
 - New Delhi :  Tata McGraw-Hill Education,  c1993 
 - xxiii, 788 p. :  ill. ;  26 cm. 
 - McGraw-Hill series in marketing .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0070473811 (pbk.) :  Rs. 350.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer behavior--Case studies--United States
<br/><br/><label>Dewey Class. No.: </label>658.834