TY  - BOOK
AU  - Lewis,Herschell Gordon
TI  - The complete advertising and marketing handbook: your twenty-first century advertising and marketing manual is available right now 
SN  - 8186852182 :
U1  - 659.1 
PY  - 1998///
CY  - Chennai
PB  - East West Books
KW  - Advertising
KW  - Handbooks, manuals, etc
KW  - Marketing
N1  - Includes index
ER  -