Lewis, Herschell Gordon,  1926- <br/><br/>
The complete advertising and marketing handbook :  your twenty-first century advertising and marketing manual is available right now / 
Herschell Gordon Lewis 
 - Chennai :  East West Books,  c1998 
 - viii. 293 p. :  ill. ;  26 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8186852182 :  Rs. 450.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Handbooks, manuals, etc.<br/>Marketing--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>659.1