TY  - BOOK
AU  - Hatch,Denison
AU  - Jackson,Donald R.
TI  - 2,239 tested secrets for direct marketing success
SN  - 0844230073 (pbk.)
U1  - 658.84 
PY  - 1998///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Direct marketing
KW  - Success in business
N1  - Bibliography : p. 241-248 p
ER  -