TY  - BOOK
AU  - DeBonis,J.Nicholas
AU  - Balinski,Eric
AU  - Allen,Phil
TI  - Value-based marketing for bottom-line success: 5 steps to creating customer value 
SN  - 007139656X :
U1  - 658.8 
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer satisfaction
KW  - Customer services
KW  - Management
KW  - Marketing
N1  - " American marketing association."; Includes index
ER  -