DeBonis, J. Nicholas <br/><br/>
Value-based marketing for bottom-line success :  5 steps to creating customer value / 
J. Nicholas De Bonis, Eric Balinski [and] Phil Allen 
 - New York :  McGraw-Hill,  c2003 
 - xix, 244 p. :  ill. ;  25 cm. 
<br/><br/> " American marketing association."  Includes index 
<br/><br/><label>ISBN: </label>007139656X :  USD 39.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction<br/>Customer services--Management<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8