TY  - BOOK
AU  - Littlefield,James E.
AU  - Kirkpatrick,C.A.
TI  - Advertising: mass communication in marketing 
U1  - 659.1 
PY  - 1970///
CY  - Bombay
PB  - Feffer and Simons
KW  - Advertising
N1  - Previous editions by C. A. Kirkpatrick; Includes index
ER  -