Littlefield, James E. <br/><br/>
Advertising :  mass communication in marketing / 
James E. Littlefield [and] C. A. Kirkpatrick 
 - 3rd ed. 
 - Bombay :  Feffer and Simons,  c1970 
 - x, 544 p. :  ill. (some col.), facsims., maps. ;  24 cm. 
<br/><br/> Previous editions by C. A. Kirkpatrick  Includes index 
<br/><br/><label>ISBN: </label> Rs. 19.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1