TY  - BOOK
AU  - Rayport,Jeffrey F.
AU  - Jaworski,Bernard J.
TI  - E-commerce
SN  - 0070499438 (pbk.) :
U1  - 381.142 
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Electronic commerce
KW  - Internet advertising
KW  - Internet marketing
N1  - Includes index
ER  -