Rayport, Jeffrey F.

E-commerce / Ecommerce Jeffrey F. Rayport [and] Bernard J. Jaworski - New Delhi : Tata McGraw-Hill Education, c2001 - xxxv, 420 p. : ill. ; 26 cm.

Includes index

0070499438 (pbk.) : Rs. 275.00


Electronic commerce
Internet advertising
Internet marketing

381.142