TY  - BOOK
AU  - Pezzullo,Mary Ann
TI  - Marketing financial services
U1  - 380.1 
PY  - 1998///
CY  - New Delhi
PB  - McMillian
KW  - Bank marketing
KW  - Financial services industry
N1  - Rev. ed. of: Marketing for bankers. 1993. 4th ed
ER  -