Pezzullo, Mary Ann <br/><br/>
Marketing financial services / 
Mary Ann Pezzullo 
 - New Delhi :  McMillian,  c1998 
 - xii, 408 p. :  ill. ;  28 cm. 
<br/><br/> Rev. ed. of: Marketing for bankers. 1993. 4th ed 
<br/><br/><label>ISBN: </label> Rs. 280.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bank marketing<br/>Financial services industry
<br/><br/><label>Dewey Class. No.: </label>380.1