O'Guinn, Thomas C. <br/><br/>
Advertising / 
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik 
 - 2nd ed. 
 - Cincinnati :  South-Western College Pub.,  c2000 
 - xxxvii, 694 p. :  col. ill. ;  29 cm. 
<br/><br/> Supplementary multimedia instructional materials are available to accompany the text  "Web site addresses": p. 649-654 
<br/><br/><label>ISBN: </label>0324006616 :  USD 19.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising media planning
<br/><br/><label>Dewey Class. No.: </label>659.1