Kotler, Philip <br/><br/>
Marketing for hospitality and tourism / 
 Marketing for hospitality & tourism 
Philip Kotler, John Bowen [and] James Makens 
 - Upper Saddle River, N. J. :  Prentice-Hall,  c1996 
 - xv, 704 p. :  ill. (chiefly col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0133956253 :  USD 64.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourism--Marketing
<br/><br/><label>Dewey Class. No.: </label>647.940688