Solomon, Michael R.

Consumer behavior : Buying, having and being / Michael R. Solomon - 5th ed. - New Delhi : Prentice-Hall of India, 2002 - xi, 549 p. ; 23 cm.

"Collection of readings from the Washington Post"--P. xi Includes index

8120321251 (pbk.) : Rs. 325.00


Consumer behavior--United States

658.8342