Wells, William,  1926- <br/><br/>
Advertising :  principles & practice / 
William Wells, John Burnett, Sandra Morarity 
 - 5th ed. 
 - New Delhi :  Prentice-Hall of India,  2002 
 - xvii, 562 p. :  ill. ;  28 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8120321278 (pbk.) :  Rs. 295.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1