Ferrell, Robert W. <br/><br/>
Customer-oriented planning/ 
Robert W. Ferrell 
 - New York:  American Management Association,  c1964 
 - 253 p.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 9.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning<br/>Strategic planning<br/>Consumer satisfaction
<br/><br/><label>Dewey Class. No.: </label>658