TY  - BOOK
AU  - Burke,John D.
TI  - Advertising in the marketplace
SN  - 0070090319 :
U1  - 659.1 
PY  - 1973///
CY  - New York
PB  - Gregg Division, McGraw-Hill
KW  - Advertising
N1  - Glossary : p. 422-431; Includes index
ER  -