Burke, John D.,  1917- <br/><br/>
Advertising in the marketplace / 
John D. Burke 
 - New York :  Gregg Division, McGraw-Hill,  c1973 
 - 440 p. :  ill. ;  24 cm. 
 - The Gregg/McGraw-Hill marketing series .
<br/><br/> Glossary : p. 422-431  Includes index 
<br/><br/><label>ISBN: </label>0070090319 :  Rs. 204.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1