TY  - BOOK
AU  - Melcher,Daniel
AU  - Larrick, Nancy,
TI  - Printing and promotion handbook: how to plan, produce and use printing, advertising and direct mail 
U1  - 655.03 
PY  - 1966///
CY  - New York
PB  - McGraw-Hill
KW  - Printing
KW  - Handbooks, manuals, etc
KW  - Advertising, Direct-mail
ER  -