Melcher, Daniel <br/><br/>
Printing and promotion handbook :  how to plan, produce and use printing, advertising and direct mail / 
Daniel Melcher and Nancy Larrick 
 - 3rd ed. 
 - New York:  McGraw-Hill,  c1966 
 - xi, 451 p. :  ill .;  23 cm. 
<br/><br/><label>ISBN: </label> $ 15.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Printing--Handbooks, manuals, etc.<br/>Advertising, Direct-mail
<br/><br/><label>Dewey Class. No.: </label>655.03