TY  - BOOK
AU  - Melcher,Daniel
AU  - Larrick,Nancy
TI  - Printing and promotion handbook: how to plan, produce and use printing advertising and direct mail
U1  - 655.03 
PY  - 1956///
CY  - Newyork
PB  - Mc Graw - Hill
KW  - Printing
KW  - Handbooks, manuals, etc
KW  - Printers
KW  - Printing plates
KW  - Proofreading
KW  - Paper
KW  - Printing properties
KW  - Advertising, Direct-mail
ER  -