Melcher, Daniel <br/><br/>
Printing and promotion handbook:  how to plan, produce and use printing advertising and direct mail/ 
Daniel Melcher and Nancy Larrick 
 - 2nd ed. 
 - Newyork:  Mc Graw - Hill,  1956 
 - xi, 438 p.:  ill.;  23 cm. 
<br/><br/><label>ISBN: </label> $ 17.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Printing--Handbooks, manuals, etc.<br/>Printers<br/>Printing plates<br/>Proofreading<br/>Paper--Printing properties<br/>Advertising, Direct-mail
<br/><br/><label>Dewey Class. No.: </label>655.03