TY - BOOK AU - Schlemmer,Richard M. TI - Handbook of advertising art production SN - 0133725162 (pbk) U1 - 655 PY - 1976/// CY - New Jersey PB - Prentice-Hall KW - Commercial art KW - Printing KW - Photomechanical processes KW - Letter press printing KW - Lithography KW - Paper N1 - Includes index; Bibliography: p. 265-266 ER -