TY  - BOOK
AU  - Rivkin,Steve
AU  - Seitel,Fraser
TI  - Ideawise: how to transform your ideas into tomorrow's innovations 
SN  - 8186852891 (pbk.) :
U1  - 338.064 
PY  - 2002///
CY  - Chennai
PB  - East Wiley
KW  - New products
KW  - Marketing
ER  -