Rivkin, Steve,  1947- <br/><br/>
Ideawise :  how to transform your ideas into tomorrow's innovations / 
Steve Rivkin and Fraser Seitel 
 - Chennai :  East Wiley,  c2002 
 - vii, 231 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>8186852891 (pbk.) :  Rs. 295.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Marketing
<br/><br/><label>Dewey Class. No.: </label>338.064