Rivkin, Steve, 1947- Ideawise : how to transform your ideas into tomorrow's innovations / Steve Rivkin and Fraser Seitel - Chennai : East Wiley, c2002 - vii, 231 p. ; 24 cm. ISBN: 8186852891 (pbk.) : Rs. 295.00 Subjects--Topical Terms: New products--Marketing Dewey Class. No.: 338.064