TY  - BOOK
AU  - Hunt,Shelby D.
TI  - Foundations of marketing theory: toward a general theory of marketing 
SN  - 8120322401 :
U1  - 380.1 
PY  - 2002///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Market analysis reports
KW  - Market research reports
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -