Hunt, Shelby D. <br/><br/>
Foundations of marketing theory :  toward a general theory of marketing / 
Shelby D. Hunt 
 - Armonk, N.Y. :  M.E. Sharpe,  c2002 
 - xv, 323 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8120322401 :  Rs. 295.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market analysis reports<br/>Market research reports<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>380.1