TY - BOOK AU - Hassan,Salah S. AU - Blackwell,Roger D. TI - Global marketing: perspectives and cases SN - 0030981077 U1 - 382.6 PY - 1994/// CY - Fort Worth, Texus. PB - Dryden Press KW - Export marketing KW - United States KW - Management KW - Marketing KW - International business enterprises N1 - Includes bibliographical references and indexes ER -