Hassan, Salah S. <br/><br/>
Global marketing :  perspectives and cases / 
Salah S. Hassan and Roger D. Blackwell 
 - Fort Worth, Texus. :  Dryden Press,  c1994 
 - xxiii, 582 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0030981077 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management--United States<br/>Marketing--Management--United States<br/>International business enterprises--Management--United States
<br/><br/><label>Dewey Class. No.: </label>382.6