Cases in international marketing / Jean-Pierre Jeannet ...[et.al.] - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1995 - xv, 461 p. : ill., maps ; 24 cm.

Rev. ed. of: Cases in international marketing / Christopher Gale. c1986

0130374741


Export marketing--Case studies

382.6