Cases in international marketing /
Jean-Pierre Jeannet ...[et.al.]
- 2nd ed.
- Englewood Cliffs, N.J. : Prentice-Hall, c1995
- xv, 461 p. : ill., maps ; 24 cm.
Rev. ed. of: Cases in international marketing / Christopher Gale. c1986
0130374741
Export marketing--Case studies
382.6