Cateora, Philip R. <br/><br/>
International marketing / 
by Philip R. Cateora and John M. Hess 
 - Rev. ed. 
 - Homewood, Ill. :  R. D. Irwin,  1971 
 - xv, 934 p. :  ill., maps. ;  24 cm. 
<br/><br/>Bibliography: p. 903-909 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises
<br/><br/><label>Dewey Class. No.: </label>382