De-Fleur, Melvin L.  1923- <br/><br/>
Theories of mass communication / 
Melvin L. De-Fleur and Sandra Ball-Rokeach 
 - 3rd ed. 
 - New York :  D. McKay,  c1975 
 - xv, 288 p. :  ill. ;  21 cm. 
<br/><br/><label>ISBN: </label>067930293X :  PND 19.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects
<br/><br/><label>Dewey Class. No.: </label>301.243