TY  - GEN
AU  - Raj, Mala
TI  - Commonsense loyalty marketing : : The loyalty journey ... from intention to action 
SN  - 9788119263912
U1  - E 658.81 23rd
PY  - 2024///
CY  - Goa : 
PB  - Qurate Books, 
KW  - Sales management
N1  - Includes bibliographical references and index
ER  -