TY  - GEN
AU  - Selnes, Fred
AU  - Lanseng, Even J.
TI  - Marketing management: a customer - centric approach 
SN  - 9781529624243
U1  - E/O 658.8 22nd ed.
PY  - 2025///
CY  - London
PB  - Sage, 
KW  - Marketing
KW  - Management
KW  - Customer relations
KW  - Relationship marketing
N1  - Includes bibliographical references and index
ER  -