Selnes, Fred <br/><br/>
Marketing management :  a customer - centric approach / 
by Fred Selnes and Even J. Lanseng 
 - London :  Sage,   2025. 
 - xvi, 341p. :  ill. ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781529624243  £49.99/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management<br/>Customer relations<br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>E/O 658.8  / Se 49