TY  - GEN
AU  - Hollifield, C. Ann
AU  - Coffey, Amy Jo
TI  - Media analytics : : understanding media, audiences, and consumers in the 21st century 
SN  - 9781138581050
U1  - E 302.23 23rd
PY  - 2023///
CY  - New York : 
PB  - Routledge
KW  - Mass media
KW  - Audiences
KW  - Economic aspects
KW  - Data mining
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and index
ER  -