Hollifield, C. Ann <br/><br/>
Media analytics :   understanding media, audiences, and consumers in the 21st century / 
C. Ann Hollifield, Amy Jo Coffey. 
 - New York :   Routledge,  2023 
 - xxi, 416p.  23cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138581050  £ 52.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Audiences<br/>Mass media--Economic aspects<br/>Data mining<br/>Mass media--Research--Methodology
<br/><br/><label>Dewey Class. No.: </label>E 302.23  / H 724 med