TY  - BOOK
AU  - Khang,Alex
AU  - Dutta,Pushan Kumar
AU  - Gupta,Sachin
AU  - Ayedee,Nishu
AU  - Chatterjee,Sandeep
TI  - Revolutionizing the AI-Digital Landscape: A Guide to Sustainable Emerging Technologies for Marketing Professionals
SN  - 9781040038321
U1  - 658.8 23/eng/20240502
PY  - 2024///
CY  - Oxford
PB  - Productivity Press
KW  - Marketing
KW  - Data processing
KW  - Artificial intelligence
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - BUSINESS & ECONOMICS / Marketing / Direct
KW  - BUSINESS & ECONOMICS / Customer Service
N1  - Description based upon print version of record; Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Acknowledgments -- About the Editors -- List of Contributors -- Chapter 1 The Landscape and Prospects of AI-Driven Applications in the Era of Digital Economy -- Chapter 2 Artificial Intelligence (AI) - Threat or Collaboration to Humanity in the 21st Century: Myth or Truth -- Chapter 3 Embracing the Intelligent Future: AI and Digital Marketing Synergy -- Chapter 4 Role of Government Participation in Social Media Usage and the Impact of e-Government Ecosystem; Chapter 5 Unlocking Growth: The Synergy of Marketing Analytics and Operations -- Chapter 6 Transforming SEO in the Era of Generative AI: Challenges, Opportunities, and Future Prospects -- Chapter 7 The Power of Consistency: Building Long-term Success with Content Marketing -- Chapter 8 Influence of Artificial Intelligence Competencies on Business Value: B2B Marketing Capabilities Context -- Chapter 9 Challenges Hindering Women's Involvement in the Hospitality Industry as Entrepreneurs in the Era of Digital Economy; Chapter 10 The Impact of Technology on Educational Sustainability in the Tourism Industry -- Chapter 11 Leveraging Digital Transformation Technologies in the Hospitality Industry -- Chapter 12 Emerging Technology for Sustainable Development: A Revolution in the Hospitality Industry -- Chapter 13 Application of the Bayesian Algorithm for Mall Attractiveness -- Chapter 14 Future of Digital Marketing: Hyper-Personalized Customer Dynamic Experience with AI-Based Predictive Models -- Chapter 15 Information Sharing Model and Electronic Data Exchange in Supply Chain Management; Chapter 16 The Dependence of the Stability of Social Systems and Application of Technology on the Food Price Indices -- Chapter 17 Application of AI-Enabled Digitization Tools for Intellectual Business Development during the Recovery Period of the Economy -- Chapter 18 Data-Driven Customer Relationship Management (CRM) Modeling: Humanistic Connection in Predictive Analytics -- Chapter 19 The Role of Enterprise Resource Planning (ERP) in Improving the Accounting Information System for Organizations -- Chapter 20 Opportunities, Issues, and Challenges of Cloud Computing: A Business Perspective; Chapter 21 Detecting Fake News on Social and Collaboration Networks Using Python and Machine Learning -- Chapter 22 The Impact of the Cyber-Physical Environment and Digital Environment on the Socialization Environment -- Chapter 23 Improving Malicious Traffic Detection with the Integration of Deep Neural Networks and Leveraging Hierarchical Attention Mechanism -- Chapter 24 Artificial Intelligence and Tourism: A Bibliometric Analysis of Trends and Gaps -- Index
N2  - This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies
UR  - https://www.taylorfrancis.com/books/9781032688305
ER  -