TY  - BOOK
AU  - Hunter,Mary
TI  - Women's health and corporate marketing
SN  - 9781003472711
U1  - 613/.04244 23/eng/20240325
PY  - 2025///
KW  - Women
KW  - Health and hygiene
KW  - Advertising and women
KW  - Women in marketing
KW  - Corporate image
KW  - Corporate culture
KW  - Marketing
KW  - Moral and ethical aspects
KW  - MEDICAL / Public Health
KW  - SOCIAL SCIENCE / Women's Studies
N2  - This compelling collection of essays examines how historically significant marketing schemes have profoundly impacted women's health and healthcare across the world. Written by scholars and activists from a range of disciplines, including law, sociology, and the health sciences, the book spotlights a range of products that have had a damaging impact on women's health,laying barethe values and assumptions engrained within the marketing campaignsthat promoted them. Examples include the advertisement of household and personal care productsthat expose users to toxic chemicals, empowerment messaging to persuade women to use tobacco products in low- and middle-income countries, and the deceptive marketing of benzodiazepines and opioids that disproportionately impacts women and their families. A powerful critique of the unethical and paternalistic approach of some corporations, this book will find readers among students taking courses in Public Health, Allied Health, Gender Studies, Sociology, and beyond, as well as interested professionals and lay readers
UR  - https://www.taylorfrancis.com/books/9781003472711
ER  -