MINDS UNVEILED exploring the effects of generative AI on business behavior. [electronic resource] : - [S.l.] : PRODUCTIVITY PRESS, 2024. - 1 online resource

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Preface -- List of Contributors -- 1. Introduction to Generative AI and Business Behaviour -- 2. Evolution of Generative AI -- 3. Generative AI and Consumer Behavior -- 4. AI and Social Impact: A Business Perspective -- 5. Customer-Centric AI Solutions -- 6. Unveiling the Impact of AI in Customer Touchpoints: A Review and Research Agenda -- 7. The Convergence of Generative AI and Ethical Consideration -- 8. Navigating the Ethical Landscape of Simulated Intelligence -- 9. The Power of Personalization: AI-Driven Recommendations 10. Human-AI Collaboration: Augmenting Creativity and Decision-Making -- 11. Innovative Product Design with Generative AI -- 12. Mind the Gap: Bridging Success with AI in Marketing -- 13. Reshaping Marketing Strategies with AI -- 14. Impact of Generative AI on Customer Experience and Personalization in Retail Sector -- 15. AI and Social Impact in the Indian Financial Sector -- 16. Artificial Intelligence in Healthcare Sector -- 17. Financial Forecasting and AI -- 18. Empowering Discovery: The Intersection of AI and Healthcare Research 19. Radiant Horizons of Augmented Reality and Virtual Reality in Customer-Centric Choices for Products: Artificial Intelligence (AI) Solutions Path to Fueling Business Towards Innovation Vague Futuristic Approach -- Index

This book demonstrates how generative AI, a form of sophisticated AI technology, is transforming our knowledge of how the human mind functions in relation to business leadership and decision-making. It describes the most recent findings and applications of generative AI in psychology.

9781040131350 1040131352 9781032711089 1032711086 9781040131329 1040131328

10.4324/9781032711089 doi


Artificial intelligence--Economic aspects.
Information technology--Management.
BUSINESS & ECONOMICS / Decision-Making & Problem Solving
BUSINESS & ECONOMICS / Leadership
BUSINESS & ECONOMICS / Management

658.4/038