Butuner, Hakan,

Real business cases in strategic planning : a simplified methodology for achieving your organization's data-driven goals / Hakan Bü̈tüner. - New York, NY : Routledge, Taylor & Francis Group, 2025. - 1 online resource

"A Productivity Press Book."

This book shows how systematic strategic planning (SSP) can be used on real-world projects for professionals at any skill level. It illustrates how this systematic methodology and its analysis tools -- using workshop and brainstorming approaches -- can be easily understood and universally applied to any type of business.

9781040131312 104013131X 9781003519614 100351961X 9781040131305 1040131301

10.4324/9781003519614 doi


Strategic planning--Case studies.
Business--Data processing.
Organizational effectiveness.
BUSINESS & ECONOMICS / Strategic Planning
BUSINESS & ECONOMICS / Leadership

658.4/012