TY  - BOOK
AU  - Cabano,Frank G.
AU  - Müller,Stefan W.
AU  - Gelbrich,Katja
TI  - Interfaith marketing: a cross-religious approach 
T2  - Routledge studies in marketing
SN  - 9781003506010
U1  - 658.8/02 23/eng/20241220
PY  - 2025///
KW  - Marketing
KW  - Religious aspects
KW  - Consumption (Economics)
KW  - Consumer behavior
N2  - "Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. This book presents a comprehensive overview of the current state of knowledge of comparative religious research. The authors discuss the basic concepts and approaches of this interdisciplinary field. They describe central concepts of religious studies (e.g. intrinsic vs. extrinsic religiosity) and the various world religions. Then, they analyze how religiosity and religious affiliation influence consumer behavior, and what consequences this has for companies that operate across borders. How can or should they take into account the religious characteristics of their target groups? This original book will be a valuable resource for scholars of international marketing and business, consumer behaviour, and religious studies"--
UR  - https://www.taylorfrancis.com/books/9781003506010
ER  -