TY  - BOOK
AU  - Montemezzo,Stefania
TI  - Networks in the early history of capitalism: merchant practices in renaissance Venice 
T2  - Routledge explorations in economic history
SN  - 9781040217207
U1  - 381.0945/311 23/eng/20241016
PY  - 2025///]
CY  - Abingdon, Oxon, England
PB  - Routledge
KW  - Merchants
KW  - Italy
KW  - Venice
KW  - History
KW  - Capitalism
KW  - Business networks
KW  - BUSINESS & ECONOMICS / Economic History
KW  - HISTORY / Renaissance
KW  - Venice (Italy)
KW  - Commerce
KW  - To 1500
N2  - Drawing on a detailed examination of Venetian commerce in the Middle Ages, this book explores the business practices and structures that enabled merchants to compete in a challenging international market. Contributing to the literature on the early history of capitalism, this book demonstrates how Venetian merchants combined innovation with traditional methods to maintain their edge in a competitive world, providing valuable lessons on resilience and strategic planning in commerce.Small- and mid-sized commercial companies operating across borders and geographies in the early Renaissance period faced numerous challenges, including identifying profitable sectors and businesses, developing effective business strategies, dealing with peers and subordinates, managing the flow of information, and assessing risks and potential rewards. The chapters explore a range of topics in this context, including the roles of family-based firms, the strategic deployment of agents, and the impact of state policies on private enterprise. Readers are introduced to the ways Venetian merchants managed capital, adapted to market demands, and overcame obstacles like wars and resource shortages. This book will be of significant interest to historians and social scientists researching economic history, the history of trade, the history of capitalism, medieval and Renaissance history, and historical network analysis
UR  - https://www.taylorfrancis.com/books/9781032628103
ER  -