McMahon, Tim P. 1954-

Comparing charismatic leaders' communication styles : a study of presidents Barack Obama and Donald Trump / Tim P. McMahon. - New York, NY : Routledge, 2025. - 1 online resource (viii, 91 pages) : illustrations. - Routledge focus on communication studies . - Routledge focus on communication studies. .

"In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers. The book identifies each leader's charismatic leadership attributes, focusing specifically on communication and impression management. It presents a qualitative collection of leader observations and outcomes based on publications and audio and video recordings. By examining two distinctly different leaders, each with evidence of effective, if controversial, outcomes, it shows a spectrum of approaches to mobilizing followers. This book is suited to students and readers interested in leadership studies, leadership communication, and persuasion"--

9781003463047 1003463045 9781040171714 1040171710 9781040171684 1040171680

10.4324/9781003463047 doi


Obama, Barack--Oratory.
Trump, Donald, 1946- --Oratory.


Charisma (Personality trait)--Political aspects--United States.
Communication in politics--United States.
Rhetoric--Political aspects--United States.
LANGUAGE ARTS & DISCIPLINES / Communication
BUSINESS & ECONOMICS / Leadership
BUSINESS & ECONOMICS / Public Relations


United States--Politics and government--2009-2017.
United States--Politics and government--2017-2021.

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