TY  - GEN
AU  - Jain, Varsha
AU  - Karamchandani, Amit
ED  - MICA's 11th international communication management conference (MICA ICMC 2025)
TI  - Marketing in the digital age: Navigating disruptions and embracing innovations: Book of abstracts
SN  - 9789389934724
U1  - 658.872 23rd.ed.
PY  - 2025///
CY  - Noida
PB  - Allied publishers
KW  - Internet marketing
KW  - Digital marketing
KW  - Marketing
KW  - Technological innovations
KW  - Effect of technological innovations of
KW  - E- commerce
N1  - Includes bibliographical references and index
ER  -