Marketing in the digital age:  Navigating disruptions and embracing innovations: Book of abstracts/ 
edited by Varsha Jain and Amit Karamchandani 
 - Noida:  Allied publishers,  c.2025 
 - xxv, 138p.;  24cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789389934724  Rs.525.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing <br/>Digital marketing<br/>Marketing--Technological innovations<br/>Marketing --Effect of technological innovations of<br/>E- commerce
<br/><br/><label>Dewey Class. No.: </label>658.872  / M 341