TY  - BOOK
AU  - Agrawal,Noopur
AU  - 
TI  - Brand equity on the wheels of advertising : : A practical handbook on advertising and brand management 
SN  - 9789380164007
U1  - E 658.8343 23rd ed.
PY  - 2009///
CY  - New Delhi : 
PB  - A.K.Publication
KW  - Brand preference
KW  - Management
KW  - Consumer satisfaction
N1  - Index3
ER  -