Agrawal, Noopur <br/><br/>
Brand equity on the wheels of advertising :   A practical handbook on advertising and brand management / 
Noopur AgrawalNew Delhi :  
 - New Delhi :   A.K.Publication,  2009. 
 - xviii, 288p.  22cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9789380164007  Rs.795.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand preference--Management<br/>Consumer satisfaction
<br/><br/><label>Dewey Class. No.: </label>E 658.8343  / Ag 81 bra