TY  - GEN
AU  - Pandya, Bhavin
AU  - Mehta, Krupa
TI  - Unlocking consumer choices: understanding the dynamics of private label brands in the grocery industry
SN  - 9788119524334
U1  - 658.834 23rd.ed.
PY  - 2024///
CY  - Kolkata
PB  - Exceller Books
KW  - Consumers
KW  - Research
KW  - Consumers' preferences
KW  - Consumer behavior
KW  - Grocery trade
KW  - Marketing research
N1  - Includes bibliographical references
ER  -